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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Vertriebsweg"
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Vertriebsweg
Advertising
86
Werbung
81
Advertising effects
52
Werbewirkung
52
Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
20
Online-Marketing
20
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Cultural identity
10
Kulturelle Identität
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International marketing
7
Internationales Marketing
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Marketing management
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Marketingmanagement
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Brand
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Markenartikel
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USA
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United States
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Distribution channel
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Fernsehwerbung
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Psychology of advertising
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Television advertising
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Theorie
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Theory
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Werbepsychologie
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Celebrity endorsement
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Celebrity-Werbung
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Competition
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Direct marketing
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Direktmarketing
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advertising
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Chan, Tat
1
Dhar, Tirtha
1
Draganska, Michaela
1
Ho, Jason Y. C.
1
Lesscher, Lisan
1
Lobschat, Lara
1
Narasimhan, Chakravarthi
1
Osinga, Ernst C.
1
Verhoef, Peter C.
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Vitorino, Maria Ana
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Weinberg, Charles B.
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Yoon, Yeujun
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Zevenbergen, Menno
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Zuijlen, Mark W. G. van
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
Journal of retailing and consumer services
6
European journal of operational research : EJOR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International game theory review
4
Journal of business research : JBR
4
IMA journal of management mathematics
3
Journal of marketing research : JMR
3
IME Working Paper
2
International journal of production research
2
Journal of industrial engineering and management : JIEM
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Applications of management science ; 16
1
Applications of management science: in productivity, finance, and operations
1
Arbeitspapiere der Forschungsstelle für Genossenschaftswesen an der Universität Hohenheim
1
Basler Schriften zum Marketing
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Information economics and policy : IEP
1
International economic journal
1
International entrepreneurship and management journal
1
International journal of electronic commerce : IJEC
1
International journal of financial research
1
International journal of production economics
1
International marketing review
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Investment management and financial innovations
1
Journal of advertising research
1
Journal of economic dynamics & control
1
Journal of financial management, markets and institutions
1
Journal of industrial engineering international
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of the Operational Research Society
1
Kansai University review of business and commerce
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management information systems : mis quarterly
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ECONIS (ZBW)
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1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
4
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
5
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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