Playoff payoff : Super Bowl advertising for movies
Jason Y. C. Ho; Tirtha Dhar; Charles B. Weinberg
| Year of publication: |
2009
|
|---|---|
| Authors: | Ho, Jason Y. C. ; Dhar, Tirtha ; Weinberg, Charles B. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 3, p. 168-179
|
| Subject: | Sportveranstaltung | Sport event | Werbung | Advertising | Fernsehwerbung | Television advertising | Vertriebsweg | Distribution channel | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885165