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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"tur"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Konsumentenverhalten
Marketing management
Consumer behaviour
829
Advertising effects
252
Werbewirkung
252
Brand management
237
Markenführung
237
Beziehungsmarketing
227
Relationship marketing
227
Internet marketing
209
Online-Marketing
209
Advertising
206
Hotel industry
201
Hotellerie
201
Brand image
199
Markenimage
199
Werbung
199
Customer satisfaction
194
Kundenzufriedenheit
193
Marketingmanagement
182
Social Web
171
Social web
171
Service quality
162
Dienstleistungsqualität
161
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141
United States
141
Viral marketing
133
Virales Marketing
133
Theory
118
Theorie
117
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114
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114
Emotion
99
Holiday behaviour
89
Urlaubsverhalten
89
Gastronomie
79
Restaurant industry
79
Corporate Social Responsibility
76
Corporate social responsibility
76
Innovation
73
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965
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14
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Case study
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Conference proceedings
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Gijsbrechts, Els
9
Warlop, Luk
9
Schultz, Don E.
8
Dekimpe, Marnik G.
7
Han, Heesup
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Muehling, Darrel D.
6
Pauwels, Koen
6
Ramkissoon, Haywantee
6
Clement, Michel
5
Lehmann, Donald R.
5
Mattila, Anna S.
5
Mavondo, Felix
5
Neslin, Scott A.
5
Pelsmacker, Patrick de
5
Prayag, Girish
5
Stremersch, Stefan
5
Tanford, Sarah
5
Um, Nam-Hyun
5
Bailey, Ainsworth Anthony
4
Baloglu, Seyhmus
4
Cobanoglu, Cihan
4
Ekinci, Yuksel
4
Kerr, Gayle
4
Kim, Soojung
4
Lee, Seonjeong
4
Lilien, Gary L.
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Assaker, Guy
3
Bellman, Steven
3
Block, Martin P.
3
Chan, Eugene Y.
3
Dahlén, Micael
3
Deleersnyder, Barbara
3
Dewnarain, Senika
3
Dodoo, Naa Amponsah
3
Flavián Blanco, Carlos
3
Gedenk, Karen
3
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of marketing communications
Journal of business research : JBR
2,224
Journal of retailing and consumer services
1,963
International journal of consumer studies
763
International journal of hospitality management
745
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
European journal of marketing : EJM
453
Asia Pacific journal of marketing and logistics
416
Journal of marketing management : MM
407
The journal of product & brand management
407
The journal of brand management : an international journal
393
Management science : journal of the Institute for Operations Research and the Management Sciences
380
Journal of marketing research : JMR
373
Journal of strategic marketing
368
Journal of marketing
360
Industrial marketing management : the international journal for industrial and high-tech firms
357
Journal of the Academy of Marketing Science
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Cogent business & management
320
Marketing letters : a journal of research in marketing
317
Journal of retailing
314
Marketing intelligence & planning
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Tourism management : research, policies, practice
305
International journal of retail & distribution management
302
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
292
Journal of business ethics : JOBE
288
Journal of fashion marketing and management
288
International journal of contemporary hospitality management
271
Technological forecasting & social change : an international journal
271
The journal of services marketing
265
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
243
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ECONIS (ZBW)
965
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1
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10
of
965
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1
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
2
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
3
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
4
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
5
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
6
Reexamination of consumers' willingness to stay at green hotels : rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior
Wang, Lei
;
Zhang, Qi
;
Wong, Philip Pong Weng
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 547-581
Persistent link: https://www.econbiz.de/10014511830
Saved in:
7
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
8
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
9
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
10
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
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