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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"tur"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
827
Advertising effects
252
Werbewirkung
252
Brand management
237
Markenführung
237
Beziehungsmarketing
226
Relationship marketing
226
Internet marketing
208
Online-Marketing
208
Advertising
206
Brand image
199
Hotel industry
199
Hotellerie
199
Markenimage
199
Werbung
199
Customer satisfaction
194
Kundenzufriedenheit
193
Marketing management
182
Marketingmanagement
182
Social Web
171
Social web
171
Service quality
161
Dienstleistungsqualität
160
USA
141
United States
141
Viral marketing
132
Virales Marketing
132
Theory
118
Theorie
117
Brand
114
Markenartikel
114
Emotion
99
Holiday behaviour
89
Urlaubsverhalten
89
Gastronomie
79
Restaurant industry
79
Corporate Social Responsibility
75
Corporate social responsibility
75
Innovation
73
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17
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824
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827
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8
Sammelwerk
8
Case study
2
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Conference proceedings
1
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Gijsbrechts, Els
9
Warlop, Luk
9
Han, Heesup
7
Muehling, Darrel D.
6
Ramkissoon, Haywantee
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Mattila, Anna S.
5
Mavondo, Felix
5
Neslin, Scott A.
5
Pauwels, Koen
5
Prayag, Girish
5
Um, Nam-Hyun
5
Baloglu, Seyhmus
4
Cobanoglu, Cihan
4
Dekimpe, Marnik G.
4
Kim, Soojung
4
Lee, Seonjeong
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Pelsmacker, Patrick de
4
Schultz, Don E.
4
Tanford, Sarah
4
Assaker, Guy
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Chan, Eugene Y.
3
Dahlén, Micael
3
Dewnarain, Senika
3
Dodoo, Naa Amponsah
3
Ekinci, Yuksel
3
Flavián Blanco, Carlos
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Gursoy, Dogan
3
Haan, Evert de
3
Hanks, Lydia
3
Homburg, Christian
3
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of marketing communications
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
827
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1
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10
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827
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1
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
2
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
3
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
4
Reexamination of consumers' willingness to stay at green hotels : rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior
Wang, Lei
;
Zhang, Qi
;
Wong, Philip Pong Weng
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 547-581
Persistent link: https://www.econbiz.de/10014511830
Saved in:
5
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
6
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
7
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
8
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
9
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
10
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
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