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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Operations research"
~subject:"Auction theory"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Auction theory
Konsumentenverhalten
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8
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8
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4
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Du, Rex Yuxing
2
Wilbur, Kenneth C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Operations research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Information systems research : ISR
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
International journal of industrial organization
6
Journal of business research : JBR
6
Quantitative marketing and economics : QME
6
CESifo working papers
5
Discussion papers / CEPR
5
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
International journal of electronic commerce : IJEC
5
Journal of marketing research : JMR
5
Marketing science
5
CESifo Working Paper
4
Columbia Business School Research Paper
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Electronic commerce research
3
Games and economic behavior
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
Johnson School Research Paper Series
3
Journal of retailing
3
Journal of retailing and consumer services
3
NBER working paper series
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Decision support systems : DSS ; the international journal
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
Edition HWWI
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
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ECONIS (ZBW)
9
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1
Fast core pricing for rich advertising auctions
Niazadeh, Rad
;
Hartline, Jason D.
;
Immorlica, Nicole
; …
- In:
Operations research
70
(
2022
)
1
,
pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
Saved in:
2
Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
3
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
4
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
5
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
6
Efficient advert assignment
Kelly, F. P.
;
Key, Peter
;
Walton, Neil
- In:
Operations research
64
(
2016
)
4
,
pp. 822-837
Persistent link: https://www.econbiz.de/10011538530
Saved in:
7
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
8
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
9
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
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