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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"Produktentwicklung"
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New product development
131
Produktentwicklung
131
Innovation
81
Innovation management
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Innovationsmanagement
50
Consumer behaviour
24
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24
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Homburg, Christian
4
Stremersch, Stefan
4
Chandrasekaran, Deepa
3
Schreier, Martin
3
Abdi, Farshid
2
Avagyan, Vardan
2
Basuroy, Suman
2
Calantone, Roger J.
2
Camacho, Nuno
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Carbonell, Pilar
2
Chattopadhyay, Amitava
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Dahl, Darren W.
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Haenlein, Michael
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Heirati, Nima
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Hennig-Thurau, Thorsten
2
Hirunyawipada, Tanawat
2
Hsu, Yen
2
Lee, Jongkuk
2
O'Cass, Aron
2
Paswan, Audhesh K.
2
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Steenkamp, Jan-Benedict E. M.
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Acquah, Innocent Senyo Kwasi
1
Afum, Ebenezer
1
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1
Araujo, Tiago Ribeiro de
1
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1
Ariely, Dan
1
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1
Arunachalam S
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
The journal of business & industrial marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Research
41
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
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ECONIS (ZBW)
131
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Critical factors for involvement in customers' product development : an SME perspective
Flankegård, Filip
;
Johansson, Glenn
;
Granlund, Anna
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 143-153
Persistent link: https://www.econbiz.de/10014472673
Saved in:
3
Customer involvement in technological development of smart products : empirical evidence from a coffee-machine producer
Sabatini, Andrea
;
Pascucci, Federica
;
Gregori, Gian Luca
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1345-1361
Persistent link: https://www.econbiz.de/10014276780
Saved in:
4
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
5
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
6
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
7
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
8
How does supply chain knowledge enhance green innovation? : the mediation mechanisms of corporate reputation and non-supply chain learning
Agyabeng-Mensah, Yaw
;
Afum, Ebenezer
;
Acquah, Innocent …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 852-868
Persistent link: https://www.econbiz.de/10014227508
Saved in:
9
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
10
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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