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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~person:"Goldenberg, Jacob"
~person:"Huber, Frank"
~person:"Tsafarakis, Stelios"
~person:"Wentzel, Daniel"
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Product design
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Goldenberg, Jacob
Huber, Frank
Tsafarakis, Stelios
Wentzel, Daniel
Michalek, Jeremy J.
4
Landwehr, Jan Rüdiger
3
Aulōnitēs, Geōrgios I.
2
Balachander, Subramanian
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Day, George S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
European journal of operational research : EJOR
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
Faculty & research / Insead : working paper series
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of the Operational Research Society
1
Psychology & marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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1
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
2
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
3
Product line design optimization
Liberali, Guilherme
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 28-29
Persistent link: https://www.econbiz.de/10009007244
Saved in:
4
New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
Saved in:
5
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
Saved in:
6
Particle swarm optimization for optimal product line design
Tsafarakis, Stelios
;
Marinakis, Yannis
;
Matsatsinis, …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009007252
Saved in:
7
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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