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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Sander, Matthias"
~subject:"Betriebswirtschaftslehre"
~subject:"Marketing management"
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Sander, Matthias
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internationales Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
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2020
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6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012135490
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Internationales Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
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Sander, …
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2016
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5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011436936
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