Internationales Marketingmanagement
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
| Year of publication: |
[2020] ; 6., überarbeitete und erweiterte Auflage
|
|---|---|
| Authors: | Berndt, Ralph ; Fantapié Altobelli, Claudia ; Sander, Matthias |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer Gabler |
| Subject: | Internationale Marketing-Instumente | Internationale Marketing-Organisation | Internationale Marktforschung | Internationale Märkte | Internationales Human Resource Management | Internationales Marketing-Controlling | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 647 Seiten Diagramme, Illustrationen 24 cm x 16.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-662-60860-9 ; 3-662-60860-X ; 978-3-662-60861-6 |
| Other identifiers: | 10.1007/978-3-662-60861-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012135490