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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~person:"De Angelis, Matteo"
~person:"Kamakura, Wagner A."
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
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Konsumentenverhalten
11
Markenführung
5
Market research
5
Marktforschung
5
Virales Marketing
5
Beziehungsmarketing
4
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De Angelis, Matteo
Kamakura, Wagner A.
Nguyen, Hang T.
Gijsbrechts, Els
16
Dhar, Ravi
12
Warlop, Luk
11
Bijmolt, Tammo H. A.
9
Pauwels, Koen
9
Berger, Jonah
8
Dahl, Darren W.
8
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8
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8
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7
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7
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7
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7
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6
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6
Heerde, Harald J. van
6
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6
Skiera, Bernd
6
Zhao, Min
6
Cheema, Amar
5
Chen, Yuxin
5
Clement, Michel
5
Hagtvedt, Henrik
5
Inman, J. Jeffrey
5
Jong, Martijn G. de
5
Krishna, Aradhna
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
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5
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5
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5
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5
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4
Amir, On
4
Aribarg, Anocha
4
Ariely, Dan
4
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4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Psychology & marketing
3
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
13
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1
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
5
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
6
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
7
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
8
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
Saved in:
9
Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.
;
Mazzon, Jose A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
Saved in:
10
More than fit : brand extension authenticity
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 967-983
Persistent link: https://www.econbiz.de/10009688754
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