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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Deutschland"
~subject:"E-commerce"
~subject:"Virales Marketing"
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Search: subject_exact:"Web community"
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Deutschland
E-commerce
Virales Marketing
Social Web
260
Social web
260
Consumer behaviour
191
Konsumentenverhalten
191
Internet marketing
110
Online-Marketing
110
Beziehungsmarketing
73
Relationship marketing
73
Brand management
66
Markenführung
66
Social media
66
Viral marketing
57
Online retailing
51
Online-Handel
51
Brand image
45
Markenimage
45
Electronic Commerce
28
Customer integration
27
Kundenintegration
27
Brand
25
Customer satisfaction
25
Kundenzufriedenheit
25
Confidence
24
Markenartikel
24
Vertrauen
24
Social network
21
Soziales Netzwerk
21
Einzelhandel
20
Retail trade
20
Advertising effects
19
Werbewirkung
19
Emotion
15
Social relations
15
Soziale Beziehungen
15
Fashion
14
Mode
14
Social commerce
13
Advertising
12
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80
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English
80
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Rana, Nripendra P.
3
Akram, Umair
2
Dwivedi, Yogesh Kumar
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Agarwal, Amit
1
Agrawal, Shiv Ratan
1
Aksehirli, Zeynep
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Ansari, Aisha Rehman
1
Anwar, Saiqa
1
Araujo, Theo
1
Arizal N
1
Arunachalam S
1
Ashaduzzaman, Md
1
Awan, Zohaib
1
Azazz, Alaa M. S.
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Bai, Xuesong
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Bashir, Shahid
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Bernritter, Stefan F.
1
Betzing, Jan Hendrik
1
Bonetti, Francesca
1
Bonezzi, Andrea
1
Bonifield, Carolyn M.
1
Botha, Elsamari
1
Butcher, Ken
1
Byun, Kate Jeonghee
1
Chakraborty, Shibashish
1
Chang, Sue-Ting
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
Journal of business research : JBR
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Information systems research : ISR
46
International journal of internet marketing and advertising : IJIMA
45
Journal of management information systems : JMIS
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
SpringerLink / Bücher
38
Electronic commerce research
37
International journal of hospitality management
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Technological forecasting & social change : an international journal
34
Journal of marketing communications
33
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
29
Journal of electronic commerce research : JECR
28
Journal of marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of business information systems : IJBIS
26
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
24
Journal of marketing management : MM
23
International journal of contemporary hospitality management
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
19
Psychology & marketing
19
Business horizons
18
International journal of advertising : the quarterly review of marketing communications
18
International journal of electronic commerce : IJEC
18
HMD : Praxis der Wirtschaftsinformatik
17
Journal of open innovation : technology, market, and complexity
17
Springer eBook Collection
17
The journal of product & brand management
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Electronic commerce research and applications
15
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ECONIS (ZBW)
80
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
7
The role of social commerce for enhancing consumers' involvement in the cross-border product : evidence from SEM and ANN based on MOA framework
Xu, Xiao-Yu
;
Gao, Ya-Xuan
;
Jia, Qing-Dan
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014253592
Saved in:
8
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
9
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
10
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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