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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Information"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
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How to achieve consumer continuance intention toward branded apps : from the consumer-brand engagement perspective
Qing, Tang
;
Haiying, Du
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502714
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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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