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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Gender"
~type:"article"
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Search: subject_exact:"Wahrnehmungspsychologie"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Gender in management : an international journal
3
Electronic commerce research
2
Journal of business ethics : JBE
2
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Journal of economic psychology : research in economic psychology and behavioral economics
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Young consumers : insight and ideas for responsible marketers
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Arab economic and business journal
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Die Betriebswirtschaft : DBW
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European journal of marketing : EJM
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Health marketing quarterly
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International journal of entrepreneurial behavior & research
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International journal of entrepreneurial behaviour & research
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International journal of intelligent enterprise
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International journal of sport management and marketing : IJSMM
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business venturing
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
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Journal of economic behavior & organization : JEBO
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of population economics : international research on the economics of population, household, and human resources
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Journal of travel and tourism marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
2
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
3
The calorie dilemma : leaner and larger, or tastier yet smaller meals? ; calorie consumption and willingness to trade food quantity for food taste in fast food products
Heiman, Amir
;
Lowengart, Oded
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 305-316
Persistent link: https://www.econbiz.de/10009387754
Saved in:
4
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
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