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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~person:"Ailawadi, Kusum L."
~person:"Amenuvor, Fortune Edem"
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Beziehungsmarketing
3
Relationship marketing
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Consumer behaviour
2
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Adaptive selling
1
Attitude towards store
1
Brand
1
Brand commitment
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Ailawadi, Kusum L.
Amenuvor, Fortune Edem
Verhoef, Peter C.
5
Neslin, Scott A.
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
1
European business review
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
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Tuck School of Business Working Paper
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ECONIS (ZBW)
3
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Salesforce output control and customer-oriented selling behaviours
Amenuvor, Fortune Edem
;
Basilisco, Richard
;
Boateng, Henry
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10013172964
Saved in:
3
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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