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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Muller, Eitan"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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Internet marketing
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6
Netzwerkökonomik
6
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5
Innovation diffusion
4
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Muller, Eitan
Chintagunta, Pradeep K.
15
Hauser, John R.
13
Tucker, Catherine
12
Gijsbrechts, Els
11
Allenby, Greg M.
10
Dekimpe, Marnik G.
10
Schweidel, David A.
10
Fader, Peter
9
Iyengar, Radha
9
Jerath, Kinshuk
9
Neslin, Scott A.
9
Srinivasan, Kannan
9
Sun, Baohong
9
Warlop, Luk
9
Bradlow, Eric T.
8
Braun, Michael
8
Chen, Yuxin
8
Bronnenberg, Bart J.
7
Goldenberg, Jacob
7
Goldfarb, Avi
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Stremersch, Stefan
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Feinberg, Fred M.
6
Katona, Zsolt
6
Kumar, V.
6
Lehmann, Donald R.
6
Libai, Barak
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Natter, Martin
6
Rao, Vithala R.
6
Sattler, Henrik
6
Skiera, Bernd
6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
5
MSI reports : working paper series
3
International journal of industrial organization
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Journal of economic dynamics & control
1
Journal of economics & business
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Operations research
1
Review of industrial organization : RIO
1
The American economic review
1
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ECONIS (ZBW)
10
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1
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
2
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
3
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
4
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
5
The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
Saved in:
6
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
7
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
8
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
9
Network effects : do they warm or chill a budding product?
Tellis, Gerald J.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 20-21
Persistent link: https://www.econbiz.de/10003960725
Saved in:
10
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
Saved in:
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