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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
562
Theory
305
Theorie
304
USA
164
United States
164
Online-Marketing
158
Preismanagement
144
Pricing strategy
144
Advertising effects
142
Werbewirkung
142
Advertising
135
Brand management
131
Markenführung
131
Werbung
131
Game theory
116
Spieltheorie
116
Beziehungsmarketing
115
Relationship marketing
115
Marketing management
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Marketingmanagement
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Brand
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Experiment
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Social Web
92
Brand image
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82
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Vertriebsweg
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Retail trade
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Virales Marketing
80
Wettbewerb
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Goldfarb, Avi
6
Meyer, Robert J.
6
Muller, Eitan
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Katona, Zsolt
5
Lans, Ralf van der
5
Lilien, Gary L.
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Mela, Carl F.
5
Natter, Martin
5
Rutz, Oliver J.
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Salisbury, Linda Court
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Sattler, Henrik
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,665
Journal of retailing and consumer services
2,229
International journal of production economics
2,081
International journal of production research
1,675
European journal of operational research : EJOR
1,260
International journal of hospitality management
850
International journal of consumer studies
772
Psychology & marketing
735
Transportation research / E : an international journal
733
Management science : journal of the Institute for Operations Research and the Management Sciences
699
Technological forecasting & social change : an international journal
666
Small business economics : an entrepreneurship journal
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Industrial marketing management : the international journal for industrial and high-tech firms
509
Cogent business & management
503
International journal of logistics systems and management
500
The journal of brand management : an international journal
476
Asia Pacific journal of marketing and logistics
469
Journal of retailing
450
The journal of product & brand management
440
European journal of marketing : EJM
436
Tourism management : research, policies, practice
436
International journal of retail & distribution management
427
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of business ethics : JOBE
414
Omega : the international journal of management science
411
The international review of retail, distribution and consumer research
399
Journal of marketing research : JMR
396
Journal of marketing management : MM
395
Journal of travel and tourism marketing
376
International journal of logistics : research and applications
362
Journal of marketing communications
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing
350
Supply chain management : an international journal
347
Journal of fashion marketing and management
346
International journal of entrepreneurship and small business
343
The international journal of logistics management
329
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ECONIS (ZBW)
761
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71
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
72
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
73
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
74
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
75
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
76
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
77
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing
Akareem, Husain Salilul
;
Ferdous, Ahmed Shahriar
;
Todd, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 501-517
Persistent link: https://www.econbiz.de/10012591061
Saved in:
78
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
79
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
80
Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min
;
Xia, Lan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 935-952
Persistent link: https://www.econbiz.de/10013191812
Saved in:
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