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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Feinberg, Fred M."
~person:"Muller, Eitan"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
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Brand image
Consumer behaviour
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Internet marketing
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Konsumentenverhalten
7
Network economics
6
Netzwerkökonomik
6
Theorie
6
Theory
6
Innovation
5
Decision under uncertainty
4
Entscheidung unter Unsicherheit
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Advertising
1
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Feinberg, Fred M.
Muller, Eitan
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
9
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Skiera, Bernd
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Chen, Yuxin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Sattler, Henrik
6
Stremersch, Stefan
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
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6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Fossen, Beth L.
5
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
MSI reports : working paper series
3
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
Centre for Marketing working paper / Centre for Marketing, London Business School
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Ross School of Business Paper
1
Technological forecasting & social change : an international journal
1
The aging consumer : perspectives from psychology and economics
1
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ECONIS (ZBW)
11
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1
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
2
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
3
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
4
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
5
When random assigment is not enough : accounting
Feinberg, Fred M.
;
Salisbury, Linda Court
;
Ying, Yuanping
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
Saved in:
6
Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test
Salisbury, Linda Court
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003964696
Saved in:
7
Discussion of "Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test"
Louviere, Jordan J.
;
Swait, Joffre
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10003973157
Saved in:
8
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
9
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
10
On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
Hutchinson, J. W.
;
Zauberman, Gal
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10003973159
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