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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Gijsbrechts, Els"
~person:"Jerath, Kinshuk"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Beziehungsmarketing
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
13
Online-Marketing
6
Distribution channel
5
Theorie
5
Theory
5
Vertriebsweg
5
Advertising
4
Advertising effects
4
Game theory
4
Search engine
4
Spieltheorie
4
Suchmaschine
4
Werbewirkung
4
Werbung
4
Brand management
3
Food retailing
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Lebensmitteleinzelhandel
3
Markenführung
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Private consumption
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Privater Konsum
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Product quality
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Produktqualität
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Relationship marketing
3
Retail trade
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Risiko
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Risk
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Auction theory
2
Auktionstheorie
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Consumer packaged goods
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Consumption-based learning
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Food trade
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Learning process
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Lebensmittelhandel
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Bulgarian
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Gijsbrechts, Els
Jerath, Kinshuk
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Schweidel, David A.
11
Bradlow, Eric T.
9
Sun, Baohong
9
Warlop, Luk
9
Braun, Michael
8
Neslin, Scott A.
8
Verhoef, Peter C.
8
Dekimpe, Marnik G.
7
Fader, Peter
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Srinivasan, Kannan
7
Urban, Glen L.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Kumar, V.
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Danaher, Peter J.
5
Dukes, Anthony
5
Feinberg, Fred M.
5
Grinstein, Amir
5
Katona, Zsolt
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
9
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
2
European journal of operational research : EJOR
1
Journal of international marketing
1
Journal of retailing
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Operations research
1
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Source
All
ECONIS (ZBW)
19
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1
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10
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19
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1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
4
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
5
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
6
Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els
;
Campo, Katia
;
Vroegrijk, Mark
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011882556
Saved in:
7
Product quality in a distribution channel with inventory risk
Jerath, Kinshuk
;
Kim, Sang Hyun
;
Swinney, Robert
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 747-761
Persistent link: https://www.econbiz.de/10011760398
Saved in:
8
The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
Saved in:
9
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
10
A model of unorganized and organized retailing in emerging economies
Jerath, Kinshuk
;
Sajeesh, S.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 756-778
Persistent link: https://www.econbiz.de/10011584714
Saved in:
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