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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Meyer, Robert J."
~person:"Muller, Eitan"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
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Markenartikel
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Konsumentenverhalten
8
Theorie
7
Theory
7
Innovation
6
Network economics
6
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6
Innovation diffusion
4
Innovationsdiffusion
4
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Meyer, Robert J.
Muller, Eitan
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Moorthy, Sridhar
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Katona, Zsolt
5
Lans, Ralf van der
5
Lilien, Gary L.
5
Mela, Carl F.
5
Natter, Martin
5
Rutz, Oliver J.
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research
3
MSI reports : working paper series
3
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
12
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1
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
2
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
3
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
4
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
5
Consumer dynamic usage allocation and learning under multipart tariffs
Gopalakrishnan, Arun
;
Iyengar, Radha
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10010497614
Saved in:
6
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
7
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
8
On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
Hutchinson, J. W.
;
Zauberman, Gal
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10003973159
Saved in:
9
Temporal stochastic inflation in choice-based research
Salisbury, Linda Court
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003973162
Saved in:
10
Biases in valuation vs. usage of innovative product features
Meyer, Robert J.
;
Zhao, Shenghui
;
Han, Jin K.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
Saved in:
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