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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Muller, Eitan"
~subject:"Bekleidungsindustrie"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
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Bekleidungsindustrie
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Network economics
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Netzwerkökonomik
6
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Innovation diffusion
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Muller, Eitan
Chintagunta, Pradeep K.
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Tucker, Catherine
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Gijsbrechts, Els
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Sun, Baohong
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Van Den Bulte, Christophe
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
MSI reports : working paper series
3
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
7
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1
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
2
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
3
On the monetary impact of fashion design piracy
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 591-610
Persistent link: https://www.econbiz.de/10011956598
Saved in:
4
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
5
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
6
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
7
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
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