//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Media-Perspektiven"
~person:"Ho, Jason Y. C."
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Distribution channel
1
Fernsehwerbung
1
Sport event
1
Sportveranstaltung
1
Television advertising
1
USA
1
United States
1
Vertriebsweg
1
Werbung
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ho, Jason Y. C.
Guitart, Ivan A.
2
Dhar, Tirtha
1
Gleich, Uli
1
González, Jorge
1
Hervet, Guillaume
1
Hofsümmer, Karl-Heinz
1
Joo, Mingyu
1
Manchanda, Puneet
1
Ridder, Christa-Maria
1
Stipp, Horst
1
Stremersch, Stefan
1
Weinberg, Charles B.
1
Wilbur, Kenneth C.
1
Zhu, Yi
1
Ōnishi, Hiroshi
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Media-Perspektiven
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->