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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~subject:"Online retailing"
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Online retailing
Kundenbindungsprogramm
20
Loyalty program
20
Consumer behaviour
14
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14
Beziehungsmarketing
11
Relationship marketing
11
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Retail trade
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Working papers / Harvard Business School, Division of Research
Journal of retailing and consumer services
5
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
BestMasters
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of payments strategy & systems
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Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
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Springer eBooks / Business and Economics
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Tourism and hospitality research : the surrey quarterly review
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To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin
;
Jaffe, Sonia
;
Kominers, Scott Duke
-
2010
Persistent link: https://www.econbiz.de/10008771303
Saved in:
2
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
3
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
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