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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~person:"Chung, Yuho"
~source:"econis"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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ECONIS (ZBW)
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Unfolding large-scale marketing data
Ho, Ying
;
Chung, Yuho
;
Lau, Kin-nam
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
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