Unfolding large-scale marketing data
Ying Ho; Yuho Chung; Kin-nam Lau
| Year of publication: |
2010
|
|---|---|
| Authors: | Ho, Ying ; Chung, Yuho ; Lau, Kin-nam |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 2, p. 119-132
|
| Subject: | Marketing | Skalenertrag | Returns to scale | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987357