//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Gijsbrechts, Els"
~subject:"Markenartikel"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Retail trade
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
3
Markenführung
3
Brand image
2
Distribution channel
2
Food retailing
2
Lebensmitteleinzelhandel
2
Markenimage
2
Theorie
2
Theory
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Bayesian learning model
1
Beziehungsmarketing
1
Brand
1
Brand quality
1
CPG products
1
Channel blurring
1
Competition
1
Consumer packaged goods
1
Consumer perceptions
1
Consumption-based learning
1
Corporate reputation
1
Designation of origin
1
Display ads
1
Distribution itensity
1
Drugstores
1
Dynamic cross-media effects
1
Einzelhandel
1
Exclusivity
1
Feature ads
1
Field experiment
1
Firmenimage
1
Food trade
1
Hard-discounters
1
Heating system
1
Heizungsanlage
1
Herkunftsbezeichnung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gijsbrechts, Els
Schramm-Klein, Hanna
7
Hultman, Jens
5
Johansson, Ulf
5
Steinmann, Sascha
5
Dekimpe, Marnik G.
4
Wagner, Gerhard
4
Liljedal, Karina T.
3
Neslin, Scott A.
3
Saarijärvi, Hannu
3
Steenkamp, Jan-Benedict E. M.
3
Berg, Hanna
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Bäckström, Kristina
2
Chen, Andy W.
2
Das, Gopal
2
Duclos, Rod
2
Elg, Ulf
2
Emrich, Oliver
2
Gielens, Katrijn
2
Gil Saura, Irene
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Morschett, Dirk
2
Murray, John
2
Nguyen, Hang T.
2
O'Callaghan, Edmund
2
Pauwels, Koen
2
Röding, Tobias
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Zentes, Joachim
2
Zielke, Stephan
2
Aastrup, Jesper
1
Ahn, Jiseon
1
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The international review of retail, distribution and consumer research
Edward Elgar E-Book Archive
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Research handbooks in business and management series
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->