Gains and losses of exclusivity in grocery retailing
Year of publication: |
2014
|
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Authors: | Gielens, Katrijn ; Gijsbrechts, Els ; Dekimpe, Marnik G. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 3, p. 239-252
|
Subject: | Retailing | Distribution itensity | Exclusivity | Consumer packaged goods | Marketing accountability | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Vertriebsweg | Distribution channel |
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