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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Clement, Michel"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business research : JBR
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ECONIS (ZBW)
5
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1
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
2
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
3
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
4
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
5
Charts and demand : empirical generalizations on social influence
Maecker, Olaf
;
Grabenströer, Nadja Sophia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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