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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Grinstein, Amir"
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenimage"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
Markenimage
SME
Konsumentenverhalten
7
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Relationship marketing
3
Brand strategy
2
Nachhaltige Entwicklung
2
Social Web
2
Social web
2
Sustainability
2
Sustainable development
2
Adjustment
1
Advertising
1
Aesthetics
1
Altruism
1
Altruismus
1
Anpassung
1
Auslandsaufenthalt
1
B-to-B-Marketing
1
BDM lottery
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand portfolio
1
Business-to-business marketing
1
Citations
1
Competence
1
Construct measurement
1
Cross-cultural competence
1
Decision under uncertainty
1
Diffusion
1
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Article in journal
Handbook
Konferenzbeitrag
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Aufsatz in Zeitschrift
8
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Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Diamantopoulos, Adamantios
Grinstein, Amir
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bowman, Douglas
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Chu, Junhong
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Decker, Reinhold
2
Deleersnyder, Barbara
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
16
Journal of international marketing
11
International marketing review
5
British journal of management
2
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of international entrepreneurship
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
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8
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
5
Temporal myopia in sustainable behavior under uncertainty
Wal, Arianne J. van der
;
Horen, Femke van
;
Grinstein, Amir
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10011943223
Saved in:
6
The paradox of 'green to be seen' : green high-status shoppers excessively use (branded) shopping bags
Wal, Arianne J. van der
;
Horen, Femke van
;
Grinstein, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 216-219
Persistent link: https://www.econbiz.de/10011490899
Saved in:
7
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
8
Happily (mal)adjusted : cosmopolitan identity and expatriate adjustment
Grinstein, Amir
;
Wathieu, Luc
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009684916
Saved in:
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