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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Nguyen, Hang T."
~person:"Skiera, Bernd"
~person:"Warlop, Luk"
~subject:"Ankündigungseffekt"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Ankündigungseffekt
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
14
Brand management
6
Markenführung
6
Online-Marketing
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Advertising
3
Beziehungsmarketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Preismanagement
3
Pricing
3
Pricing strategy
3
Profitability
3
Relationship marketing
3
Theorie
3
Theory
3
Werbung
3
Advertising effects
2
Behavioral economics
2
Brand extension
2
Brand strategy
2
Competence
2
Dienstleistungsqualität
2
Firm value
2
Innovation
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Rentabilität
2
Service quality
2
Social Marketing
2
Social Web
2
Social marketing
2
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19
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Article in journal
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Konferenzbeitrag
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Aufsatz in Zeitschrift
20
Collection of articles of several authors
1
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Language
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German
English
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Author
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Diamantopoulos, Adamantios
Nguyen, Hang T.
Skiera, Bernd
Warlop, Luk
Gijsbrechts, Els
9
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Neslin, Scott A.
5
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bayer, Emanuel
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
18
Journal of international marketing
11
International marketing review
4
European journal of operational research : EJOR
3
Journal of retailing
3
Journal of service research : JSR
3
British journal of management
2
British journal of management : BJM
2
European journal of marketing : EJM
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Management international review : mir ; journal of international business
1
Marketing : journal of research and management
1
Schmalenbach business review : sbr
1
The journal of product & brand management
1
Tijdschrift voor economie en management
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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Source
All
ECONIS (ZBW)
20
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1
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10
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20
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
6
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
7
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
8
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
9
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
10
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
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