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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Gedenk, Karen"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
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Consumer behaviour
Einzelhandel
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3
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2
Rebate
2
Cause-Related Marketing
1
Cause-related marketing
1
Choice experiment
1
Conditional rebates
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Consumer utility model
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Decision under uncertainty
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Gedenk, Karen
Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
7
Skiera, Bernd
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Kamakura, Wagner A.
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Chen, Yuxin
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
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Homburg, Christian
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Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
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Moon, Sangkil
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Nguyen, Hang T.
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Prasad, Ashutosh
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Sattler, Henrik
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Campo, Katia
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
A reader in marketing communications
1
Innovation und Absatz
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing : journal of research and management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Retailing in the 21st century : current and future trends
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
3
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
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