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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Neslin, Scott A."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Social web
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Retail trade
3
Distribution channel
2
Vertriebsweg
2
Attitude towards store
1
Catalog shopping
1
Channels
1
Cluster analysis
1
Clusteranalyse
1
Conditional rebates
1
Consumer utility model
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Corporate Social Responsibility
1
Corporate social responsibility
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Corporate social responsibility (CSR)
1
Customer engagement
1
Customer integration
1
Customer relationship management
1
Customer shopping journey
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Decision under uncertainty
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Dimensions of CSR
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Distance
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Distance selling
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Distanzhandel
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E-commerce
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Electronic Commerce
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Entscheidung unter Unsicherheit
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Erwartungsnutzen
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Estimation
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Expected utility
1
Internet
1
Kundenintegration
1
Latent class modeling
1
Loyalty
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Market segmentation
1
Marktsegmentierung
1
Mobile Anwendung
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Neslin, Scott A.
Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Skiera, Bernd
5
Grinstein, Amir
4
Kamakura, Wagner A.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Haan, Evert de
3
Heitmann, Mark
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bombaij, Nick J. F.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Foundations and trends in marketing : FTMKT
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
5
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1
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
3
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
4
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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