Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
Year of publication: |
2015
|
---|---|
Authors: | De Keyser, Arne ; Schepers, Jeroen ; Konuş, Umut |
Other Persons: | Verhoef, Peter C. (contributor) ; Neslin, Scott A. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 453-456
|
Subject: | Multichannel customer segmentation | Latent class modeling | Customer shopping journey | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Clusteranalyse | Cluster analysis |
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