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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Srinivasan, Shuba"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Stock return"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Market research
SME
Stock return
Werbung
Advertising
3
Firm value
3
Advertising effects
2
Brand management
2
Markenführung
2
Marketing-finance interface
2
Online-Marketing
2
Unternehmenswert
2
Werbewirkung
2
AIDA model
1
Bayesian vector autoregression
1
Brand
1
Brand image
1
Display advertising
1
Event study
1
Garantie
1
Hierarchy-of-effects
1
Integrated marketing communications
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Marketing effectiveness
1
Marketing management
1
Marketing signals
1
Marketingmanagement
1
Mindset metrics
1
Offline advertising
1
Owned and earned media
1
Paid
1
Paid search advertising
1
Product quality
1
Product warranty
1
Produktqualität
1
Sales
1
Sales response
1
Search engine
1
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Bulgarian
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Srinivasan, Shuba
Gijsbrechts, Els
10
Warlop, Luk
9
Dekimpe, Marnik G.
8
Verhoef, Peter C.
8
Pauwels, Koen
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Kamakura, Wagner A.
6
Leeflang, Peter
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Lilien, Gary L.
4
Natter, Martin
4
Roberts, John H.
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Marchand, André
3
Melnyk, Valentyna
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Puntoni, Stefano
3
Sattler, Henrik
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
MSI reports : working paper series
3
Journal of marketing research : JMR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem
;
Pauwels, Koen
;
Kurt, Ahmet C.
;
Srinivasan, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
Saved in:
3
The marketing-finance interface : a new integrative review of metrics, methods, and findings and an agenda for future research
Edeling, Alexander
;
Srinivasan, Shuba
;
Hanssens, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 857-876
Persistent link: https://www.econbiz.de/10013191777
Saved in:
4
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
5
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
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