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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Hennig-Thurau, Thorsten"
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"New product development"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Global brands
Internet marketing
Lieferkette
New product development
SME
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Online-Marketing
4
Social Web
4
Social web
4
Social media
3
Beziehungsmarketing
2
Brand strategy
2
Computerspiel
2
Creative industries
2
Film industry
2
Filmwirtschaft
2
Kreativsektor
2
Produktentwicklung
2
Relationship marketing
2
Video game
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
BDM lottery
1
Brand crisis
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand perception
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Brand portfolio
1
Celebrity endorsement
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Celebrity-Werbung
1
Competence
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Article in journal
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8
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Bulgarian
German
English
Malay (macrolanguage)
Author
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Diamantopoulos, Adamantios
Hennig-Thurau, Thorsten
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Homburg, Christian
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Croux, Christophe
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Muller, Eitan
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Arts, Joep W. C.
2
Avagyan, Vardan
2
Camacho, Nuno
2
Campo, Katia
2
Chark, Robin
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
15
Journal of international marketing
11
Journal of the Academy of Marketing Science
5
International marketing review
4
Journal of marketing
4
British journal of management
2
British journal of management : BJM
2
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Academy of Management journal : AMJ
1
Die Betriebswirtschaft : DBW
1
Journal of global marketing
1
Journal of marketing management : MM
1
Management international review : mir ; journal of international business
1
Psychology & marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
8
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
3
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
7
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
8
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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