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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Nguyen, Hang T."
~subject:"Advertising"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand loyalty
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SME
Brand management
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Markenführung
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Brand
3
Brand image
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Markenartikel
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Markenimage
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Beziehungsmarketing
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Brand strategy
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Relationship marketing
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BDM lottery
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Brand extension
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Brand love
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Diffusion
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Diamantopoulos, Adamantios
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Pauwels, Koen
7
Skiera, Bernd
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Neslin, Scott A.
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Srinivasan, Shuba
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Deleersnyder, Barbara
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Gedenk, Karen
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Geuens, Maggie
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Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
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Leeflang, Peter
3
Lehmann, Donald R.
3
Marchand, André
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Melnyk, Valentyna
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Prasad, Ashutosh
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Puntoni, Stefano
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Sattler, Henrik
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Schweidel, David A.
3
Weinberg, Charles B.
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Wieringa, Jaap E.
3
Yildirim, Gokhan
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Ailawadi, Kusum L.
2
Becker, Jan U.
2
Bleier, Alexander
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
British journal of management
2
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
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ECONIS (ZBW)
5
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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