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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~person:"Eliashberg, Jehoshua"
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Business network
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Collaboration networks
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Entertainment marketing
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Film industry
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Filmwirtschaft
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Motion pictures
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Eliashberg, Jehoshua
Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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The role of network embeddedness in film success
Packard, Grant
;
Aribarg, Anocha
;
Eliashberg, Jehoshua
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
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