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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand equity
8
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Markenwert
3
Advertising
2
Brand
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
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Markenartikel
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Werbung
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2008
1
Abnormal warranty accruals
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Advertising content
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Advertising effects
1
Advertising elasticity
1
Advertising strategy
1
Advertising up
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Beziehungsmarketing
1
Brand love
1
Consumer preferences
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Corporate Social Responsibility
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Corporate social responsibility
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Event study
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Fernsehwerbung
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Financial crisis
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Innovativeness
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Arbeitspapier
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8
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Bijmolt, Tammo H. A.
1
Cao, Zixia
1
Chu, Junhong
1
Chu, Yanlai
1
Dimofte, Claudiu V.
1
Eckert, Christine
1
Feng, Hui
1
González, Jorge
1
Guitart, Ivan A.
1
Hsu, Liwu
1
Islam, Towhidul
1
Johansson, Johny K.
1
Lawrence, Benjamin
1
Liu, Hongju
1
Louviere, Jordan J.
1
Mazvancheryl, Sanal K.
1
Nguyen, Hang T.
1
Stremersch, Stefan
1
Torres, Anna
1
Tribó, Josep A.
1
Verhoef, Peter C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
50
The journal of brand management : an international journal
28
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
European research studies
4
International journal of sport management and marketing : IJSMM
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of marketing research : JMR
4
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ECONIS (ZBW)
8
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1
Brand equity, warranty costs, and firm value
Cao, Zixia
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
The impact of mergers and acquisitions on brand equity : a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
Saved in:
4
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
5
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
6
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
7
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
8
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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