Generating global brand equity through corporate social responsibility to key stakeholders
Anna Torres; Tammo H. A. Bijmolt; Josep A. Tribó; Peter Verhoef
| Year of publication: |
2012
|
|---|---|
| Authors: | Torres, Anna ; Bijmolt, Tammo H. A. ; Tribó, Josep A. ; Verhoef, Peter C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 13-24
|
| Subject: | Markenführung | Brand management | Markenwert | Brand equity | Internationales Marketing | International marketing | Corporate Social Responsibility | Corporate social responsibility | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552156