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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Albers, Sönke"
~person:"Germann, Frank"
~person:"Reinartz, Werner J."
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Albers, Sönke
Germann, Frank
Reinartz, Werner J.
Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Essays in retail strategy : the case of unplanned buying and exclusively branded products
1
Handbook of partial least squares : concepts, methods and applications
1
International series in operations research & management science
1
Internet
1
Journal of marketing
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Journal of the Academy of Marketing Science
1
Kommunikation heute und morgen
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
3
Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
Saved in:
4
Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
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