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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Becker, Marc"
~person:"Borgerson, Janet L."
~person:"Lusk, Jayson L."
~person:"Reutterer, Thomas"
~subject:"Computerspiel"
~subject:"Konsumentenverhalten"
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Becker, Marc
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
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Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas
;
Platzer, Michael
;
Schröder, Nadine
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
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