Leveraging purchase regularity for predicting customer behavior the easy way
Year of publication: |
2021
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Authors: | Reutterer, Thomas ; Platzer, Michael ; Schröder, Nadine |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 1, p. 194-215
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Subject: | Customer-base analysis | Pareto/GGG | Pareto/NBD | Probability models | Regularity | Timing models | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Theorie | Theory |
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