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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bellis, Emanuel de"
~person:"Chan, Eugene Y."
~subject:"Brand management"
~subject:"Theory"
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Bellis, Emanuel de
Chan, Eugene Y.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
European journal of marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
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One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
3
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
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