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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bombaij, Nick J. F."
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Retail trade"
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Markenartikel
Markenführung
Retail trade
Beziehungsmarketing
2
Einzelhandel
2
International marketing
2
Kundenbindungsprogramm
2
Loyalty program
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Bombaij, Nick J. F.
Dekimpe, Marnik G.
5
Gijsbrechts, Els
4
Himme, Alexander
3
Neslin, Scott A.
3
Nguyen, Hang T.
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2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
2
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Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
2
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
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