When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Nick J.F. Bombaij, Marnik G. Dekimpe
| Year of publication: |
2020
|
|---|---|
| Authors: | Bombaij, Nick J. F. ; Dekimpe, Marnik G. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 1, p. 175-195
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| Subject: | International marketing | Loyalty program | Program design | Retail positioning | Kundenbindungsprogramm | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Internationales Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288658