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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bursztyn, Leonardo"
~person:"Wilbur, Kenneth C."
~person:"Xu, Linli"
~subject:"Television"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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Working paper / Institute for Empirical Research in Economics, University of Zürich
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Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
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