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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chark, Robin"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Retail trade"
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Markenartikel
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Consumer behaviour
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Chark, Robin
Dekimpe, Marnik G.
5
Gijsbrechts, Els
4
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3
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3
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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