Brand effect on extended warranty valuation : subjective value versus popularity
Robin Chark, A.V. Muthukrishnan
| Year of publication: |
2022
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|---|---|
| Authors: | Chark, Robin ; Muthukrishnan, A. V. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 4, p. 1082-1092
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| Subject: | Extended warranty | Brand | Subjective value | Availability | Deliberation | Garantie | Warranty | Markenführung | Brand management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Markenartikel | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013471035