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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Coulter, Robin A."
~person:"Diamantopoulos, Adamantios"
~person:"Hünerberg, Reinhard"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Target group"
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Konsumentenverhalten
Markenführung
Target group
Brand
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
BDM lottery
1
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
Consumer behaviour
1
Cultural identity
1
Emerging economies
1
Gambling
1
Global brands
1
Glücksspiel
1
International
1
Junge Erwachsene
1
Kulturelle Identität
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
Perceived brand globalness
1
Russia
1
Russland
1
Schweden
1
Schwellenländer
1
Sweden
1
Willingness to pay
1
Young adults
1
Zahlungsbereitschaftsanalyse
1
Zielgruppe
1
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Coulter, Robin A.
Diamantopoulos, Adamantios
Hünerberg, Reinhard
Balabanis, George
1
Batra, Rajeev
1
Bijmolt, Tammo H. A.
1
Chattopadhyay, Amitava
1
Davvetas, Vasileios
1
Everdingen, Yvonne Maria van
1
Ewing, Michael
1
Hofstede, Frenkel ter
1
Ittersum, Koert van
1
Kubat, Umut
1
Lans, Ralf van der
1
Matanda, Tandadzo
1
Melnyk, Valentyna
1
Ozsomer, Aysegul
1
Price, Linda L.
1
Siamagka, Nikoletta Theofania
1
Sichtmann, Christina
1
Strizhakova, Yuliya
1
Swaminathan, Vanitha
1
Torres, Anna
1
Tribó, Josep A.
1
Verhoef, Peter C.
1
Wong, Nancy
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international marketing
6
Journal of business research : JBR
5
International journal of business and globalisation : IJBG
2
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
2
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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