The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Year of publication: |
2012
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Authors: | Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 43-54
|
Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | International | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Junge Erwachsene | Young adults | Kulturelle Identität | Cultural identity | Schwellenländer | Emerging economies | Brasilien | Brazil | Russland | Russia |
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