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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Kamakura, Wagner A."
~person:"Nguyen, Hang T."
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
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Konsumentenverhalten
9
Markenführung
6
Brand
4
Markenartikel
4
Market research
4
Marktforschung
4
Virales Marketing
4
Beziehungsmarketing
3
Innovation
3
New product development
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Produktentwicklung
3
Relationship marketing
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Brand image
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11
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De Angelis, Matteo
Kamakura, Wagner A.
Nguyen, Hang T.
Steenkamp, Jan-Benedict E. M.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
8
Skiera, Bernd
7
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Deleersnyder, Barbara
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Mittal, Vikas
3
Prasad, Ashutosh
3
Schnittka, Oliver
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Wang, Yajin
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bleier, Alexander
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
7
Journal of marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international marketing
3
Psychology & marketing
3
European review of agricultural economics : ERAE
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
European journal of marketing
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Revista de estudios agro-sociales
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
11
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1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
4
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
5
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
6
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
7
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
8
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
9
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
10
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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